Research & Discovery
Community Survey
At neighborhood association meetings and through past survey information we were able to connect with community members and business owners to see what represented Mainstrasse to them.
Neighborhood Audit
Through auditing other local neighborhoods we could see what features were unique and own able to MainStrasse.
Neighborhood Personas
To better understand who we were designnig for and how to get them excited we created three audience personas- The Resident, The Buisness Owners, and The Visitors.
Identifiers
We learned the people here love the diversity and honesty of MainStrasse, as well as the hospitality and laid-back vibe. This inspired the words we would use to drive the brand forward.
Ideation & Development
After lots of research, sketches, and back and for our team created two main concepts that we would push forward. This idea was grown from the neighborhood for the neighborhood.
Logo Development
The revamped neighborhood logo took inpsiration from previous iterations through a simplified modern filagree and was inspired by the Italianate architecture and arches of the neighborhood.
Color Inspiration
Taken from the vibrant streets of MainStrasse, the color pallet is fun, eclectic, & approachable. The colors also provide a wide range of applications and feelings.
Mosaic Pattern
Inspired by the pervasive mosaic neighborhood identifies the mosaic pattern round out the brand. The undulating pattern harkens the the nearby river while capturing the feeling of the cobble stone streets. The pattern also add a structural element.
Activation
