Jade Charvelle

Hampton Ridge

Etsy UX Redesign

Yarrow

MainStrasse

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Jade Charvelle

Jade Charvelle

Understanding Affected Demographic

Target audience Demographics

Yarrow is a non-profit whos mission it is to help aliveate some of the stresses and instability of food deserts. Across the United States 23 million Americans struggle with food insecurity. Throuh research and sensus data we looked to find the communities most affected by food deserts.

1 in 8 americas (approximately 19 million residents)
live in low-income, low-access areas and have trouble getting to a grocery store

1 in 8 americas (approximately 19 million residents) live in low-income, low-access areas and have trouble getting to a grocery store

1 in 8 americas (approximately 19 million residents)
live in low-income, low-access areas and have trouble getting to a grocery store

1 in 6 children (approximately 11 million) live in poverty

1 in 6 children (approximately 11 million) live in poverty

1 in 6 children (approximately 11 million)
live in poverty

33% of USA residents must travel at least 1 mile in
urban areas and 10 miles in rur­al areas to reach the
nearest supermarket or grocery store

33% of USA residents must travel at least 1 mile in urban areas and 10 miles in rur­al areas to reach the nearest supermarket or grocery store

33% of USA residents must travel at least 1 mile in urban areas and 10 miles in rur­al areas to reach the nearest supermarket or grocery store

Resource Audit

While there are many organizations out there to help relive hunger many stop after handing food out. They also often carry a stigma socially. Many of the experience are also sad or not uplifting for their communities they serve.

Ideation & Development

Scene setting

At neighborhood association meetings and through past survey information we were able to connect with community members and business owners to see what represented Mainstrasse to them.

This project seeks to make its experience welcoming and exciting for all its users. The visuals will be vibrant and freindly.

Our playbook

Yarrow reaches out a helpful hand to empower communities through mentorship and education on how to grow food in any circumstance.

Naming and logo

At neighborhood association meetings and through past survey information we were able to connect with community members and business owners to see what represented Mainstrasse to them.

The sketching, ideating, and name-creation process draws inspiration from graffiti and the concept of building blocks.

Empower, educate, support

The building blocks of the Yarrow identiy was constructed around the desire to help anyone affected by food insecurity no matter where they are.

Activation